China’s durian craze has turned this tropical fruit into a tool of diplomacy

Durian, once divisive, is now beloved in China, which imports 95% of the world’s supply. It’s become a diplomatic gift, symbolizing goodwill between Southeast Asia and China.

Distinctive in taste and famously divisive, durian is not everyone’s choice of fruit. This was certainly the case for some Chinese explorers when they first encountered it during the Ming Dynasty’s early maritime voyages.

One record dates back to 1413, when a translator called Ma Huan travelled to what is now Malaysia on a trip with diplomat and admiral Zheng He. In his travelogue, Ma described durian as a “stinky fruit” that smelled like “rotten beef”.

But fast forward six centuries and this tropical fruit has settled into Chinese daily life. China is now the world’s top importer of durian, accounting for around 95% of global demand. Its imports surged to a record high of nearly US$7 billion (£5.2 billion) in 2024.

Such is the popularity of durian in China that governments across south-east Asia, where most of the world’s durian is produced, are using its export as a tool of political and economic influence.

For years, gifting top-quality durians to Chinese officials has been one way south-east Asian governments have sought to cultivate goodwill. On a visit to Beijing in 1975, for example, former Thai prime minister Kukrit Pramoj gifted 200 durians to Chinese leaders.

More recently, in 2024, Malaysia’s King Ibrahim offered Chinese president Xi Jinping two boxes of premium durians during a state visit. This included the prized Musang King, a variety that is often referred to in China as the “Hermès of durians” – a nod to the exclusive Hermès fashion brand, which is known in China for extreme prestige.

The Chinese premier, Li Qiang, and Malaysia’s prime minister, Anwar Ibrahim, had also been filmed earlier that year sat together tackling a durian with a knife and spoon. The traditional way to eat a durian is to open the fruit and consume the flesh by hand.

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