China
The Trend of ‘Becoming Chinese’ and the Shift in Beijing’s Soft Power Strategy
In early 2026, ‘Chinamaxxing’ emerged on Western social media, where users embraced Chinese practices, reflecting China’s soft power rise amid geopolitical tensions and reshaping international perceptions of its culture.
The Rise of ‘Chinamaxxing’
In early 2026, the trend known as ‘Chinamaxxing’ began gaining momentum on Western social media platforms like TikTok and Instagram. Users are playfully embracing aspects of Chinese culture by engaging in practices such as drinking hot water, learning Mandarin, and performing qigong. This trend not only reflects a playful interest in Chinese culture but also highlights a shift in perceptions influenced by China’s growing soft power.
A Cultural Shift
‘Chinamaxxing’ symbolizes a decoupling of ‘Chineseness’ from traditional notions of citizenship and ethnicity. Participants adopt these cultural elements as markers of self-care and identity, transforming them into consumable practices. This movement represents a reconfiguration of cultural identity, showing how ordinary individuals can engage with another culture through everyday practices.
Influencers and Soft Power
This trend is fueled by social media influencers who share their experiences of Chinese culture, creating emotional connections with global audiences. Figures like IShowSpeed and Hasan Piker introduce millions to everyday life in China, while creators like Li Ziqi showcase rural traditions. In the context of heightened geopolitical tensions, ‘Chinamaxxing’ offers a fresh perspective on soft power, emphasizing personal connection and relatability over formal state messaging.
Source : The ‘becoming Chinese’ trend and Beijing’s soft power shift
