Sourcing China Aspires to Be Complete China Business Partner

Lee Hong-mae, CEO of Sourcing China, founded the company to help Korean businesses overcome language and network barriers in China, offering a comprehensive sourcing process using 1688’s platform.

Key Points

• Lee Hong-mae founded Sourcing China in 2020 to simplify sourcing for Korean firms, addressing language barriers, quality checks, and logistics. The company provides end-to-end services, enhancing efficiency and accuracy through a proprietary API that links directly to 1688, China’s largest B2B platform.

• Utilizing Lee’s local network and expertise, Sourcing China operates a branch in Yiwu, China’s largest wholesale market, ensuring systematic supply chain management through ISO 9001 certification.

• As a result, clients have experienced significant revenue growth, with many evolving from sole proprietors to SMEs. Sourcing China aims to expand into OEM and ODM, positioning itself as a full-stack partner from initial business engagements to complete product lifecycle management.

Sourcing China, led by CEO Lee Hong-mae, offers comprehensive solutions to the challenges faced by Korean firms when sourcing products from China. While Chinese products are economically attractive, Korean companies often encounter obstacles such as language barriers, quality assurance issues, and logistical complexities. Leveraging its local connections and deep expertise in China’s business environment, Sourcing China addresses these issues, making it a go-to partner for Korean firms seeking to navigate the complex terrain of Chinese sourcing.

Lee founded Sourcing China in 2020 after recognizing the difficulties companies encountered in local sourcing while working at a Korean company in China. Unlike other firms that only partially assist with sourcing, Sourcing China handles the entire process, from discovering suppliers and negotiating pricing to quality inspection, repackaging, and managing logistics and customs clearance. This holistic approach sets the company apart and ensures a seamless experience for its clients.

A significant innovation within Sourcing China’s operations is its utilization of 1688, China’s largest B2B trading platform, through a dedicated website on Cafe24’s managed WordPress. By integrating a specialized application programming interface, the company simplifies the ordering process for customers and enhances the accuracy of product verification. This technological integration allows clients to efficiently access a wide range of products without the former need to individually search and communicate requests to agents.

Lee’s insights are further augmented by her Chinese nationality and robust local network, which is a significant strength for the company. Sourcing China operates a branch in Yiwu, home to China’s vast wholesale market, where it meticulously oversees production lines and supply chain management. In addition, the branch’s ISO 9001 certification underscores the company’s commitment to quality management throughout the sourcing process.

This strategic approach has fueled client growth and success, as illustrated by numerous clients who started as small proprietors and evolved into significant enterprises alongside Sourcing China. One notable client has expanded to achieve annual revenues exceeding 10 billion won, highlighting the impact of Sourcing China’s services.

Looking ahead, Sourcing China is broadening its scope to include OEM and ODM production services and has garnered interest from large corporation affiliates. The company aspires to be a full-stack partner for businesses venturing into China, supporting clients from initial market entry through to product development, distribution, and beyond.

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