Zespri Secures Top Honor at NZ-China Business Awards

Zespri won the Supreme Award at the 2026 New Zealand China Business Awards, highlighting their excellence and strong partnerships in China. They also received the Large Business Trade award.

Key Points

• Zespri received the Supreme Award at the 2026 New Zealand China Business Awards, excelling in NZ-China business relations and winning the Large Business Trade category. CEO Jason Te Brake highlights the importance of long-term partnerships and investment in supply chains.

• Celebrating 27 years in China, Zespri’s growth is attributed to strategic partnerships, brand investment, and product innovation. The awards acknowledge contributions to high-quality kiwifruit delivery.

• China, Zespri’s largest market, demands high-quality kiwifruit, with sales reaching NZ$1.4bn in 2025/26. Zespri has 100 staff in Greater China, supplying over 300,000 stores. Te Brake emphasizes China’s growth potential and commitment to value growth for growers.

Zespri has been honored with the Supreme Award at the 2026 New Zealand China Business Awards, highlighting its exemplary role in fostering the New Zealand-China business relationship. The kiwifruit marketing giant also secured the award in the Large Business Trade category, presented by the New Zealand China Trade Association (NZCTA). Zespri’s CEO, Jason Te Brake, emphasized that the awards recognize the company’s longstanding presence and strategic partnerships in China, reflecting 27 years of successful operations bolstered by collaboration with top distributors and retailers and substantial investments in supply chain infrastructure.

Zespri’s efforts in establishing a robust brand and fostering innovation through new kiwifruit varieties have been pivotal in its recognition. The company’s focus on delivering premium, healthy products has resonated well with Chinese consumers, cementing China as Zespri’s largest single market. The company operates with a significant workforce of 100 employees across Greater China and collaborates with an extensive partner network, supplying kiwifruit to over 300,000 stores, achieving total sales of NZ$1.4 billion in the 2025/26 season.

Te Brake reiterated China’s crucial role in Zespri’s growth strategy, acknowledging its vast potential and promising outlook. He affirmed the company’s commitment to expanding its market presence by continuing to align closely with partners to satisfy robust consumer demand, thereby assuring sustained value generation for growers.

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