Monday, October 26, 2020

Hooters to alter iconic uniforms for new outlets so it can be ‘family friendly’

Must Read

China Is Facing Likely Corn Shortage After Summer of Natural Disasters

Corn, one of the main grains in mainland China, is currently entering the harvest season. But due to...

China’s new Foreign Investment Law sticks to the script

Author: Atharva Deshmukh, LSE and Pranav Bafna, ILS Law College Pune The old Chinese saying to cross the river by...

China’s US dollar debt market showing cracks from US sanction…

As US-China tensions show no sign of abating, the threat of new Washington-imposed tariffs and sanctions on Chinese firms...

WeChat ban a catch-22 for Chinese Australians

Author: Haiqing Yu, RMIT University Chinese social media network WeChat is facing global scrutiny and possible bans due to its...

Latest count of confirmed COVID-19 cases worldwide at 0500 GMT, Oct. 18

BEIJING, Oct. 18 (Xinhua) -- The following are the latest updates on the COVID-19 global confirmed cases in...

Family friendly isn’t exactly the first thing to come to mind when you think of Hooters.

But the company, which is opening more than 30 new outlets across Asia, plans to change that — with the help of a new image.

According to Neil Bailey, the president of Hooters Asia, he wants the new outlets in the region to have a “family restaurant experience.”

The term “Hooters Girl” has long been associated with skimpy tops and short skirts, but they might look a little different in Asia.

In the Jakarta outlet for example, the company is working on a new uniform that will feature longer skirts, higher necklines and thicker stockings.

The director of Destination Eats, the franchisee leading the roll-out, told Mashable that the brand understood the “sensitivity” of the local market.

“As an international brand, we understand the importance of balancing consistency of the brand with a sensitivity to the local markets,” Arun Ratnaa, Group Marketing Director said.

Addressing the point made by Bailey, Ratnaa said instead that the group aimed not specifically to make the chain more family-friendly, but rather more of a…



Read the complete story Here

Latest News

China Is Facing Likely Corn Shortage After Summer of Natural Disasters

Corn, one of the main grains in mainland China, is currently entering the harvest season. But due to...

China’s new Foreign Investment Law sticks to the script

Author: Atharva Deshmukh, LSE and Pranav Bafna, ILS Law College Pune The old Chinese saying to cross the river by feeling the stones offers insight...

China’s US dollar debt market showing cracks from US sanction…

As US-China tensions show no sign of abating, the threat of new Washington-imposed tariffs and sanctions on Chinese firms are starting to reveal cracks...

WeChat ban a catch-22 for Chinese Australians

Author: Haiqing Yu, RMIT University Chinese social media network WeChat is facing global scrutiny and possible bans due to its handling of user data privacy,...

Latest count of confirmed COVID-19 cases worldwide at 0500 GMT, Oct. 18

BEIJING, Oct. 18 (Xinhua) -- The following are the latest updates on the COVID-19 global confirmed cases in hardest-hit countries by the Center...

More Articles Like This

- Advertisement -
Thailand Business News