From Bubble Tea to Business Partnerships: Exploring China-ASEAN Trade Integration

The CAEXPO in Nanning, China, hosted its inaugural milk tea festival, showcasing over 100 brands and highlighting growing economic ties and trade opportunities between China and ASEAN countries.

A Flavorful Debut at CAEXPO

NANNING, China: Adjacent to the lively exhibition hall of the 21st China-Asean Expo (CAEXPO), a unique milk tea festival is making waves, featuring over 100 esteemed brands from domestic and international markets. Enthusiasts can indulge in a diverse range of chilled beverages, including Thai lemon-infused tea and bubble tea crafted from Vietnamese tapioca, showcasing the vibrant spirit of economic and trade cooperation between China and ASEAN.

Growing Trends Among Tea Lovers

In Nanning, capital of Guangxi Zhuang Autonomous Region, there’s a noticeable trend where locals enjoy milk tea served in traditional plastic bags, inspired by Thai street markets. Shops like Zhang Guiwen’s Thai-style paper bag outlet cater to this demand, offering refreshing options. Chinese milk tea brands, including Mixue and Naixue, have begun expanding into Southeast Asia, eyeing a youth-driven market of 300 million consumers.

Strengthening Ties Through Trade

Recent statistics indicate that China’s new-style tea drink market reached approximately $27.6 billion in 2023, with projections of growing further. Many tea outlets source their ingredients from ASEAN nations, promoting collaboration. Guangxi’s strategic location, coupled with improved logistics, enhances cross-border exchanges in the tea beverage industry, presenting new opportunities for both Chinese and ASEAN markets.

Source : From bubble tea to business ties: a taste of China-Asean trade integration