You may be seeing Foursquare less and less as a consumer, but behind the scenes, the company is set to touch more aspects of your life than you’ll realise.
This is especially the case in Asia, where Foursquare just announced a seriously impressive roster of partnerships with some of the region’s biggest companies.
We’re talking Tencent, Samsung, LG, for starters, not to mention other companies like Momo, Travel Japan Wi-Fi, Path, and Carousell.
Tencent owns China’s biggest and practically ubiquitous messaging app, WeChat. Its 889 million monthly active users use the app to chat, share updates on their timelines, and even pay widely for goods and services with its mobile wallet.
Tencent’s other big property, QQ, is an instant messenger where its 899 million active users chat and play social games.
Tencent has nearly a billion users each on WeChat and QQ
That’s nearly a billion users on each of Tencent’s platforms.
Foursquare will become the exclusive location partner for WeChat outside of China. That means consumers who tag a location while travelling, will be tapping on places marked in Foursquare.