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Taylor Swift aims for product authenticity

Pop singer Taylor Swift arrives at the 57th annual Grammy Awards in Los Angeles, California on Feb 8. Mario Anzuoni / Reuters Like other big brands, US pop star Taylor Swift is attempting to tackle counterfeits being sold in China, and products being made with her likeness without her permission. So now she’s partnering with e-commerce platforms JD.com and Alibaba’s Tmall to sell officially branded merchandise. The stores will launch on Aug 8, according to the Wall Street Journal, and Swift is working with Heritage66Company, a Tennessee-based branding company that works with American corporations and celebrities to extend their brands into the Chinese market. On Heritage66Company’s official JD.com webpage, there is a clock counting down to the Aug 8 launch, promising “authentic merchandise.” On the company’s official Weibo account, it posted a video of Swift greeting her fans in Chinese and announcing the store opening. Swift’s official marketplaces will offer goods like $60 designer T-shirts and other clothing that costs $100 to $120, the Wall Street Journal reported Wednesday.

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Pop singer Taylor Swift arrives at the 57th annual Grammy Awards in Los Angeles, California on Feb 8. Mario Anzuoni / Reuters Like other big brands, US pop star Taylor Swift is attempting to tackle counterfeits being sold in China, and products being made with her likeness without her permission. So now she’s partnering with e-commerce platforms JD.com and Alibaba’s Tmall to sell officially branded merchandise. The stores will launch on Aug 8, according to the Wall Street Journal, and Swift is working with Heritage66Company, a Tennessee-based branding company that works with American corporations and celebrities to extend their brands into the Chinese market. On Heritage66Company’s official JD.com webpage, there is a clock counting down to the Aug 8 launch, promising “authentic merchandise.” On the company’s official Weibo account, it posted a video of Swift greeting her fans in Chinese and announcing the store opening. Swift’s official marketplaces will offer goods like $60 designer T-shirts and other clothing that costs $100 to $120, the Wall Street Journal reported Wednesday.

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Taylor Swift aims for product authenticity

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