Wednesday, June 3, 2020

Taylor Swift aims for product authenticity

Must Read

A COVID-19 debt shock in Asia?

Author: Paola Subacchi, Queen Mary University of London and University of Bologna Even before the outbreak of COVID-19, the level...

The economy dominates South America’s relationship with China and Japan

Author: Nobuaki Hamaguchi, Kobe University The United States and Europe tend to associate South America with Amazon rainforest burning, pink-tide...

Epoch News: CCP Claims Real Estate Market Revival, Reality Proves Otherwise

A survey conducted by the People’s Bank of China, shows that over half of household residents were at...

Myanmar’s unsteady exit from China’s orbit

Author: Thomas Bernhardt, Vienna When Myanmar’s military regime began opening up the country politically and economically in 2010, one motive...

National security law: Hong Kong’s appeal as business hub in …

Financier and venture capitalist Simon Calton is watching closely how China implements its new national security legislation for Hong...

Pop singer Taylor Swift arrives at the 57th annual Grammy Awards in Los Angeles, California on Feb 8. Mario Anzuoni / Reuters Like other big brands, US pop star Taylor Swift is attempting to tackle counterfeits being sold in China, and products being made with her likeness without her permission. So now she’s partnering with e-commerce platforms JD.com and Alibaba’s Tmall to sell officially branded merchandise. The stores will launch on Aug 8, according to the Wall Street Journal, and Swift is working with Heritage66Company, a Tennessee-based branding company that works with American corporations and celebrities to extend their brands into the Chinese market. On Heritage66Company’s official JD.com webpage, there is a clock counting down to the Aug 8 launch, promising “authentic merchandise.” On the company’s official Weibo account, it posted a video of Swift greeting her fans in Chinese and announcing the store opening. Swift’s official marketplaces will offer goods like $60 designer T-shirts and other clothing that costs $100 to $120, the Wall Street Journal reported Wednesday.

See more here:
Taylor Swift aims for product authenticity

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

A COVID-19 debt shock in Asia?

Author: Paola Subacchi, Queen Mary University of London and University of Bologna Even before the outbreak of COVID-19, the level...

The economy dominates South America’s relationship with China and Japan

Author: Nobuaki Hamaguchi, Kobe University The United States and Europe tend to associate South America with Amazon rainforest burning, pink-tide leftist ideology, drug trafficking, corruption...

Epoch News: CCP Claims Real Estate Market Revival, Reality Proves Otherwise

A survey conducted by the People’s Bank of China, shows that over half of household residents were at the verge of bankruptcy before...

Myanmar’s unsteady exit from China’s orbit

Author: Thomas Bernhardt, Vienna When Myanmar’s military regime began opening up the country politically and economically in 2010, one motive was to alleviate the country’s...

National security law: Hong Kong’s appeal as business hub in …

Financier and venture capitalist Simon Calton is watching closely how China implements its new national security legislation for Hong Kong, as the impending controversial...

More Articles Like This

- Advertisement -
Thailand Business News