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Companies

Tmall offers US companies China insights

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Jin Yin, general manager of Tmall Electronics and Home Appliances, speaks at a Tmall event on Friday in Mountain View, California. US companies learned how Chinese e-commerce data can help them reach markets in China. CHANG JUN / China Daily

American enterprises of all sizes interested in entering the China market and serving the needs of its growing middle class can now leverage the big data capacities of e-commerce giant Alibaba and subsidiary Tmall.com to tailor their services and products.

At an event on Friday titled “Tmall Innovation Series – Silicon Valley”, first in a series of Tmall global events to showcase its value-added functions and services, representatives from Tmall and several pioneering US companies interacted to explain how US businesses and brands can rely more on consumer insights provided by Tmall and let the analytics guide their efforts in expanding in and penetrating the multilayered Chinese market.

Liu Bo, general manager of Tmall marketing, said the business-to-customer (B2C) platform recently has adopted a new slogan “Tmall Ideal Life” to replace the old “Come to Tmall and Shop”.

“We are modifying our business strategy and now position ourselves as an advocate and leader that will guide consumers, especially the middle class, along their sophisticated pursuit for their unique lifestyles,” said Liu, adding that Tmall is participating in clients’ product development cycle in the early stage by providing them consumer habit insights and feedback.

“Our big data pool accumulated over the past 10 years through e-commerce practice enables us to be authoritative when it comes to Chinese consumers’ needs and wants,” Liu said.

There are 454 million annual active users across Alibaba’s several platforms. The company introduced the 11.11 Global Shopping Festival, also known as “Singles Day” in China, and generate $17.8 billion in gross merchandise volume on that day in 2016.

Jack Ma, Alibaba’s founder and…

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China

Government subsidies don’t boost Chinese firms’ productivity

China’s industrial subsidies have caused considerable controversy both internationally and domestically. Trading partners have accused China of unfairly favouring its indigenous firms with subsidies, leaving foreign companies at a disadvantage in the race to lead the technologies of the future.

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East Asia Forum

Governments around the world regularly spend an enormous amount of money subsidising businesses. But few spend like China. A 2022 report suggests that China spends 1.7–5 per cent of its GDP on industrial policies, more than most countries.

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Companies

Chinese Smartphone Manufacturer Lays Off 3,000 Employees Following Closure of Chip Design Division

OPPO, a major Chinese smartphone maker, announced the closure of its chip design company ZEKU Technology (ZEKU).

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OPPO, a major Chinese smartphone maker, announced the closure of its chip design company ZEKU Technology (ZEKU).

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Companies

Company Owned by Chinese Billionaire Guilty of Paying $1 Million in Bribes to LA Councilman

A Los Angeles real estate firm owned by a Chinese billionaire is guilty of paying more than $1 million in bribes to a Los Angeles city councilman as part of a scheme that involved luxury cruises, high-rolling trips to casinos, and prostitution.

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A Los Angeles real estate firm owned by a Chinese billionaire is guilty of paying more than $1 million in bribes to a Los Angeles city councilman as part of a scheme that involved luxury cruises, high-rolling trips to casinos, and prostitution.

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